Everything about the 500 is innovative. It's a new small car packed with all the quality found in cars twice its size, and all the trimmings. Go play.
Sir Peter Blake, one of the world’s most influential pop artists, is the latest artist to choose the Fiat 500 as a ‘canvas’ for their work, joining Damien Hirst and Tracey Emin in not just producing unique works of automotive art, but also in raising significant amount of money for charity.
Sir Peter Blake, best known for his cover for the Beatle’s album, ‘Sgt. Pepper’s Lonely Hearts Club Band’ and, more recently, Oasis albums, including ‘Stop the Clocks’, chose the latest version of the Fiat 500, the convertible 500C for his artwork, which was specially designed for the Raisa Gorbachev Foundation’s fourth annual gala dinner, held at Hampton Court Palace in London.
The new Fiat was one of several top prizes made available from generous sponsors for the star-studded gathering, whose guests included former Russian President Mikhail Gorbachev, author JK Rowling, actress Vanessa Redgrave, musician Jamie Cullum, London Mayor Boris Johnson and the UK Prime Minister’s wife, Sarah Brown.
The Sir Peter Blake Fiat 500C raised £55,000 helping the event raise £1.5 million to be split between the Raisa Gorbachev Foundation and Marie Curie Cancer Care in the UK.