Fiat 500 Models
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14,000 Fiat 500s Teach The British To Drive
Tuesday, 28 July 2009
The British School of Motoring (BSM) has announced that it is buying 14,000 Fiat 500s to teach the British how to drive.
Fiat will provide the UK’s largest driving school with 14,000 Fiat 500s over the next four years, and the introduction of the stylish Fiat 500 is intended to appeal to new learners by echoing the brand’s iconic feel. BSM will start to take delivery of the new fleet in the middle of this year and complete the exchange of all fleet by the end of the year. The new deal will include a special Fiat 500 for disabled learners.
BSM has a network of 94 UK driving centres across the UK and teaches more than 130,000 learners a year.
BSM is confident that the change of car will give new drivers a superior learning experience, with features including:
- Manoeuvrability – the Fiat 500, with a length of just 3.5 metres and a turning circle of 9.2 metres, is easy to drive and offers exceptional manoeuvrability;
- Safety – the Fiat 500 has more safety features than any other small car and achieved five stars in the tough Euro NCAP crash test programme;
- Environment – the Fiat 500 engine meets the toughest Euro 5 exhaust emissions standards and has improved fuel efficiency when compared with BSM’s previous fleet. The Fiat 500 is also available with eco:Drive which analyses driving styles and helps drivers use less fuel;
- Visibility – the Fiat 500 model also offers greater visibility than the previous fleet, with a smaller dashboard and larger wing mirrors.
"We believe very strongly that the car we use for our fleet is the strongest depiction of our brand so it was of the utmost importance for us to find a car that shares both the heritage of BSM and the brand’s modern outlook and appeal," says Abu Shafi, managing director, BSM.
"We feel that the partnership of BSM with the Fiat 500 has a great synergy and we are looking forward to introducing such an iconic fleet with an improved learning experience."
BSM previously partnered with General Motors Vauxhall who provided more than 3,500 of their Corsa and Astra models to the company.
